Our mission is to raise consciousness and empower informed choices that are better for people and the planet.
We’re here to be a catalyst for change, looking past the marketing to find products that live up to their promises.
We lead by example: setting high circular standards, supporting brands and founders who share our values, and helping people choose products that reflect what they care about.
The Circular Standard™
Our approach is built on four standards. Together, they are the foundation of everything we feature and our commitment to a lasting, positive future.
Traceable by Design
Every product is documented from raw material to finished good, so you know who made it, where, and how.
Materials MAtter
We evaluate sourcing, processing, dyes, and chemicals, because what something is made of shapes its true impact.
Interconnected Impact
We prioritize products made in systems that support fair labor, animal welfare, and healthy ecosystems.
End-of-Life Accountability
We feature products built to last, to be repaired and reused, and to return responsibly to the earth, not the landfill.
Rebels with a cause, united by a shared belief.
The status quo isn’t good enough.
We’re a growing community of industry vets, creatives, scientists, and nature lovers reshaping consumption from the inside out. We believe better products can create a better future—and that the people doing the work deserve to be seen, supported, and celebrated.
Meet Our Founder
Bonie Shupe | Founder, Circular People & Rewildist
With 25 years of experience at the intersection of product design, materials innovation, and sustainability, Bonie has spent her career rethinking how products are made, what they’re made from, and how they can be made better. As founder of Rewildist, a technical product design and development studio specializing in sustainable and outdoor active apparel, she works with brands to bring more thoughtful, traceable, and circular products to market.
Her expertise spans natural fibers—including merino, cashmere, alpaca, hemp, and cotton—next-generation materials, and circular product development. Her work has earned multiple innovation and design awards, including an ISPO Innovation Award.
Why Circular People?
Circular People grew out of the work Rewildist does every day, alongside its team and brand partners. It’s a way to take that work beyond the design studio—to showcase and celebrate the brands, people, and ideas helping build a better future.
We bring a product-level perspective to circularity, and every product we feature is evaluated against The Circular Standard™, the same principles that guide Rewildist’s work with brands.
And this is bigger than one founder or one team. We’re building a community of industry experts, innovators, and advocates united by one idea: progress happens when we challenge the status quo and work together to change it.
Being a circular person means...
-
Living at your highest vibration
-
Being a steward for the health and wellbeing of the planet
-
... And all it’s inhabitants